Key Themes

#purpose

  • Understand what 'purpose' is

  • The fundamental elements to build a Purpose Plan

  • The importance of sustainability, change, and community impact

9 Videos - 26 Minutes

  • 1

    Build a Purpose Plan

    • 1 - What is purpose

    • 2 - When change is forced

    • 3 - Why purpose now

    • 4 - Building a Purpose Plan

    • 5 - People Pillar

    • 6 - Sustainability

    • 7 - Community Impact

    • 8 - 1+1 = Change

    • 9 - Six points to close on

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Meet Your Instructor

Nicole Vollebregt

Nicole is a Strategy and Brand Consultant for Purpose-Driven Companies Focused on Sustainability, Inclusion and Impact. Her most recent role was Senior Vice President of Global Purpose for Adidas, where she launched numerous brand and strategic initiatives to help shape the brand into what it is today. Nicole developed initiatives such as End Plastic Waste, Breaking Barriers to Sport for Girls and One Starting Line, and worked with strategic partners such as Parley for the Oceans, the WHO and the NAACP. She created the Adi Dassler Fund (adidas’ original philanthropic effort) and led the charge to offer equal bonuses to the participants in the 2019 FIFA Women’s World Cup.

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