Key Themes
#marketing
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Understand what a 'paradox' is
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Know the importance of tracking
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Understand the concept and importance of a USP
6 Videos - 32 Minutes
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1
Hacking The Customer Acquisition Paradox
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1 - Introduction - How To Hack The Customer Acquisition Paradoxdox
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2 - What Is The Paradox?
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3 - The Importance of Tracking
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4 - Understand Your USP (it's not the tech)
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5 - Find Inefficiencies
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6 - Focus On Retention
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2
BONUS
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BONUS 1 - How Do You Increase Retention?
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BONUS 2 - How To Evaluate A Direct-To-Consumer Business Idea
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BONUS 3 - What Are The Opportunities With Influencer Marketing
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BONUS 4 - What To Look For When Hiring a Head of Growth
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BONUS 5 - The Difference Between Short Term Growth Hacks and Long Term Strategy
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Meet Your Instructor
Matthew Woolsey
Matthew is currently President of 66 Degrees North, a 95-year-old, carbon neutral, Icelandic technical outwear company, and is an expert in digital strategy, e-commerce, branding and retail.
Matthew was previously Managing Director of Net-A-Porter, and Executive Vice President of Digital for Barney's New York.