Key Themes

#design thinking

  • Use Design Thinking to solve complex problems

  • How to pursue a career in product development

  • A structured framework for finding creative solutions

51 Videos - 118 Minutes

  • 1

    Chapter 1 - The Designer's Mindset

    • Introduction: A Story of Failure

    • Agenda

    • Lesson 1 - Task 1 - The Vase

    • Lesson 2 - Task 2 - Reframing the problem

    • Lesson 3 - Putting people first

    • Lesson 4 - The Designer's Mindset

    • Lesson 5 - Is every problem a Design Thinking problem?

    • Lesson 6 - Do you take the customer's word for it?

    • Lesson 7 - An enterprise case for Design Thinking

    • Lesson 8 - Classic Design Thinking examples

    • Lesson 9 - Understanding the Loop

    • Lesson 10 - Problem Rundown Statements
  • 2

    Chapter 2 - Empathy and Scenario Maps

    • Introduction

    • Lesson 1 - What is an Empathy Map?

    • Lesson 2 - Golden rules of Empathy Maps

    • Lesson 3 - Empathy Mapping step-by-step

    • Lesson 4 - Intro to Scenario Maps

    • Lesson 5 - Getting started with Scenario Mapping

    • Lesson 6 - Step 1: Individually brainstorm

    • Lesson 7 - Step 2: Cluster

    • Lesson 8 - Step 3: Circle and label

    • Outro
  • 3

    Chapter 2 BONUS - Design Thinking Pro Tips

    • Should you have a problem statement?

    • How to keep the conversation going

    • Common Design Thinking mistakes

    • Data vs. Instinct

    • The role of leadership

    • The role of diversity

    • Design Thinking misconceptions

    • No time for design thinking?

    • Things I wish I knew
  • 4

    Chapter 3 - How to create ideas

    • Lesson 1 - Creating a Need Statement

    • Lesson 2 - What makes good ideation?

    • Lesson 3 - How to create ideas

    • Lesson 4 - Gamification

    • Lesson 5 - Social

    • Lesson 6 - Find a connection

    • Lesson 7 - What if Einstein did it?

    • Lesson 8 - Reverse Assumption

    • Lesson 9 - Reverse Evil

    • Lesson 10 - The $1 fix

    • Lesson 11 - Crazy 8s

    • Lesson 12 - The Prioritisation Grid
  • 5

    Chapter 4 - How to prioritise ideas

    • Intro and recap

    • Lesson 1 - What is a Prioritisation Grid?

    • Lesson 2 - How to create a Prioritisation Grid

    • Lesson 3 - Assessing your grid

    • Lesson 4 - MVPs

    • Lesson 5 - A cake experience roadmap

    • Lesson 6 - A cake alternative (gluten free?)

    • Lesson 7 - Conducting a Pre-Mortem

    • Outro

Start Lesson

Meet your instructor

Rudi Sellers

Rudi is a results-driven digital strategy leader with a successful track record in helping large organisations along substantial change journeys. In his role as Associate Partner at IBMx, Rudi is responsible for major product implementations and customer improvement initiatives, often with multi-million pound budgets and extremely tight deadlines!

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