Key Themes
#product #growth
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Which growth metrics matter most and why
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An objective framework to chart growth
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How to value the users you acquire
10 Videos - 27 Minutes
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1
The State Machine
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Lesson 1 - Introduction
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Lesson 2 - What is a State Machine?
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Lesson 3 - 5 Circles, 14 Lines
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Lesson 4 - Arrows and Lines
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Lesson 5 - Line #1
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Lesson 6 - The inaccurate conflation of retention
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Lesson 7 - Understanding high value and low value users
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Lesson 8 - Resurrection
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Lesson 9 - Bullseye
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Lesson 10 - Summary
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Meet Your Instructor
Phil Libin
Phil Libin is the Founder and CEO at mmhmm, the app that allows you to level up your remote presentations, making high-quality video content in minutes. To date, Phil has raised over $30M for the company from an investor base including Sequoia, Kevin & Julia Hartz, Tony Fadell and Instagram’s Kevin Systrom. Phil most famously founded Evernote, where he led the business with phenomenal success, as CEO for over 8 years.
Reviews
Useful model and informative course
Qi Guo
The model is well structured. This course is very informative and fun to watch! :)
The model is well structured. This course is very informative and fun to watch! :)
Read LessUnique model for looking at customer relationships with t...
Shonali Banerjee
A really helpful model for understanding the different types of customers and their journeys. Very useful framework for improving retention and understanding...
Read MoreA really helpful model for understanding the different types of customers and their journeys. Very useful framework for improving retention and understanding buyer personas to prioritise the right customers and journeys. Not something I have seen before!
Read LessSuper Way to Think about Your Users
Daniel James
A fun presentation and a great way to think about your users.
A fun presentation and a great way to think about your users.
Read Less