Key Themes:

#pitching #marketsize

  • What is TAM?

  • Why is TAM important?

  • How to approach TAM in your deck

10 Videos - 27 Minutes

  • 1

    Total Addressable Market

    • Introduction to Total Addressable Market

    • Why Calculate TAM?

    • How do you calculate TAM and common mistakes

    • Bottom Up or Top Down When Calculating TAM?

    • TAM ,SAM and SOM

    • Where does the obsession of TAM come from and Value Theory Analysis?

    • The Tilt

    • So what should a TAM look like?

    • Does TAM always need to be the largest market?

    • Summary of Key TAM Points

Start Lesson

Meet Your Instructor

Edward Keelan

Edward Keelan is a Partner at Octopus Ventures, one of the most active Venture Capital firms in Europe, based in London, UK. With the mission to invest in the people and ideas that will change the world. He started his career at Rolls-Royce before becoming part of the founding team at KorteQ, a start-up focused on knowledge management. In 2008, he joined Octopus and has since led investments into various sectors from renewables to venture capital. His role encompasses oversight of deal origination and execution, a seat on the investment committee and contributing to his fund’s overall strategy. He also represented Octopus as a non-executive director on several boards with experience in fast-growing companies and exiting to FTSE 250 companies. He has a diversified background and has worked internationally with time in San Francisco. Edward holds an EMBA with distinction from Saïd Business School, and several sector-specific professional qualifications. He has a passion for ensuring equality of opportunity and is a seasoned mentor within education, and in 2020 was named the mentor of the year for the South at the Career Ready awards.

Reviews

5 star rating

Ultra Useful

Daniel James

This is such a useful half an hour of advice for new entrepreneurs. Improve your pitch deck and also think carefully about your market to help clinch valuabl...

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This is such a useful half an hour of advice for new entrepreneurs. Improve your pitch deck and also think carefully about your market to help clinch valuable investment.

Read Less
5 star rating

Absolute Clarity

Anzal Uvaise

Helps to practically define your actual market, create a foundation and then define different routes to climb

Helps to practically define your actual market, create a foundation and then define different routes to climb

Read Less

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