Key Themes

#product #business planning

  • Add more rigour to your business plans

  • Evaluate opportunities with market sizing and beach heads

  • Size your own startup's market

20 Videos - 73 Minutes

  • 1

    Chapter 1

    • Introduction

    • Lesson 1 - What is market sizing?

    • Lesson 2 - Why bother with market sizing?

    • Lesson 3 - How to do market sizing

    • Lesson 4 - Where are you on the curve?

    • Lesson 5 - Top-down approach

    • Lesson 6 - Bottom-up approach

    • Task - Estimate your market size

    • Lesson 7 - What is market segmentation?

    • Lesson 8 - The characteristics of market segmentation

    • Lesson 9 - Why bother with market segmentation?

    • Lesson 10 - Beach Heads

    • Lesson 11 - Product Market Fit

    • Lesson 12 - The customer persona

    • Lesson 13 - Value Categories

    • Task - Create a persona

    • Lesson 14 - How to gain deeper customer insight

    • Lesson 15 - Customer Journey maps

    • Lesson 16 - Segment, Size and Prioritise

    • Lesson 17 - Target Segment

Start Lesson

Meet your instructor

Yo Percale

Yo is a qualified executive coach, a successful entrepreneur, and a sought-after business & technology transformation consultant. Yo is particularly passionate about helping passionate leaders grow. Having personally founded and built several ventures and been instrumental in the establishment of a number of client ventures Yo has acquired a deep appreciation for the many challenges facing entrepreneurs and some of the techniques and disciplines that help them meet these challenges. Yo’s latest start-up, mykagami, is a unique digital platform for those ready to meaningfully transform their self-development journeys and the coaches and mentors who guide them

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Reviews

5 star rating

Great practical roadmap to product-market fit!

Marina Simonian

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