Key Themes
#sales #pricing
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How to use pricing to supercharge growth
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Determining your customer acquisition strategy
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How the 'Customer Ring Principle' can give structure to your target market
10 Videos - 22 Minutes
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1
Pricing 101 with Ed Lee
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1 - Intro
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2 - Defining, Capturing and Influencing Value
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3 - Why is pricing critical for growth
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4 - Value Debt
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5 - Approaches to pricing
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6 - Build a better demand curve
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7 - Prices determine acquisition strategy
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8 - The Customer Ring Principle
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9 - Getting Started
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10 - Summary
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Meet Your Instructor
Ed Lee
Ed Lee is a pricing and go-to-market specialist and trusted adviser to leading companies and brands. He is the founder of HelloAdvisr, a Los Angeles-based growth consultancy helping companies and leadership teams build and implement profit growth strategies.
Ed specializes in international and national marketing and pricing strategies, discount optimization, and salesforce management across retail/ecommerce, marketplace and platform businesses. Previously, Ed held leadership roles with LG Electronics and Simon-Kucher & Partners, a global management consulting firm and world’s leading expert in pricing.
Reviews
Great practical guide to pricing approaches!
Marina Simonian
Great practical guide to pricing.
Great practical guide to pricing.
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